Be different from what’s been done and unite consumers with employees and partners.

Brilliance Versus Trust?

Conundrum or simple decision? You decide:
Bril·liance
ˈbrilyəns/
noun
noun: brilliance; noun: brilliancy
  1. intense brightness of light.
    “the nights were dark, lit only by the brilliance of Aegean stars”
    Synonyms: brightness, vividness, intensity

    • Vividness of color.
      Synonyms: brightness, vividness, intensity

    • Exceptional talent or intelligence.
      “he’s played the stock market with great brilliance”
      Synonyms: genius, intelligence, wisdom, sagacity, intellect

      Trust
      trəst/
      noun
      1. Firm belief in the reliability, truth, ability, or strength of someone or something.
        “Relations have to be built on trust”
        Synonyms: confidence, belief, faith, certainty, assurance, conviction, credencereliance
        “Good relationships are built on trust”
        Law: Confidence placed in a person by making that person the nominal owner of property to be held or used for the benefit of one or more others.verb: believe in the reliability, truth, ability, or strength of.
        “I should have trusted her”

No employee will likely ever perform to any meaningful level where expectations are not clearly established.

10 Don’ts for Presentations by McKinsey

It turns out that none of them are rocket science:

Don’t:

  • Take too long about what the pitch is about
  • Speak at great length about your firm and its achievements
  • Speak slowly and dramatically
  • Make sure everyone knows you’re important
  • Refer to your book, blog etc – worse quote from it!
  • Avoid direct eye contact with audience
  • Use technical jargon
  • Turn down rehearsing
  • Cram you slides with text, bullets and multiple fonts.

Now you’re ready…

How A Logo’s Color Shapes Your Mind

screen-shot-2017-03-05-at-5-35-32-pmCut Through The Clutter https://www.fastcodesign.com/3054339/evidence/how-a-logos-color-shapes-consumers-opinion-of-a-brand

What does Under Armour CEO need to be doing in light of all the negative media attention and consumer frustration?

We talked about it on China Global TV. (Cablevison 1150, Comcast 274, Fios 458)

Brands need to measure what matters with a strategy that permeates the business & challenges traditional thinking.