Dean Crutchfield: In the Press VII

Dean Crutchfield insights on marketing and brands across a variety of media and press: Subaru, Hummer, Obama, GM, General Motors, Microsoft, Bing, Brinks, Shaq, Twitter,

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Thrifty Fans help Subaru Weather the Recession

Todd Wasserman, September 19th, 2009, Brandweek

http://www.brandweek.com/bw/content_display/news-and-features/direct/e3i0d52172227325f2868cd78baa0c610a3

Hummer’s next ride

Matt Vela, September 11th, 2009, Porfolio.com

http://www.portfolio.com/business-news/2009/09/11/stakes-for-chinese-auto-firm-considering-buying-hummer/

Ten things to think about hard before featuring the Chairman in the Advertising
Michael Bush, September 14th, 2009, AdAge

http://adage.com/article?article_id=138984

DJ plays up Obama’s cool-guy spin

Abby Phillip, July 14th, 2009, Politico.com

http://www.politico.com/news/stories/0709/24877.html

What Did Shaq Just Tweet? A New Web Site Knows

Richard Sandomir, July 3rd, 2009

http://www.nytimes.com/2009/07/04/sports/04jock.html?_r=1&ref=sports

Brinks set to unveil an $120M rebranding effort

Natalie Zmuda, June 30th 2009, Adage

http://adage.com/article?article_id=137686

Microsoft’s Ballmer pledges big budget for Bing

Nick Eaton, June 3rd 2009, Seattlepi.com

http://blog.seattlepi.com/microsoft/archives/171648.asp

Nike Quietly Goes Green

Reena Jana, June 11th 2009, Business Week

http://www.businessweek.com/magazine/content/09_25/b4136056155092.htm?campaign_id=rss_daily

Author: Dean Crutchfield

In an award-winning career spanning two decades, Dean Crutchfield has created, built and re-invigorated some of the world's most iconic brands.

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