Dean Crutchfield: In the Press V

Pepsi sign to get a lot more pop

John Lauinger, November 3^rd 2008, Daily News

http://www.nydailynews.com/ny_local/queens/2008/11/03/2008-11-03_pepsi_sign_to_get_lots_more_pop.html

Tesco’s fresh and easy: are magic numbers ahead
Kevin Coupe, February 22^nd 2008, Morningnewsbeat.com

http://www.morningnewsbeat.com/Home/Home_S.las?Date=2008-02-22

Athletes’ new game: their own web ads

Adam Thompson, January 17^th 2008, The Wall Street Journal

http://online.wsj.com/article/SB120053935433496705.html?mod=hps_us_editors_picks

Bank of America’s brand power

Holly Sanders, January 14^th 2008, New York Post

http://www.nypost.com/seven/01142008/business/bofas_brand_power_827085.htm

Philosophy for sale

Jessica Johnson, April 5^th 2008, Globe and Mail.com

http://www.theglobeandmail.com/servlet/story/LAC.20080405.ATLAS05/TPStory/specialTravel

Celeb overkill saps commercial appeal

David Li, February 4^th 2008, New York Post

http://www.nypost.com/seven/02042008/news/nationalnews/celeb_overkill_saps_commercial_appeal_72095.htm

How to reenergize Starbucks

Matt Vella, February 7^th 2008, Business Week

http://www.businessweek.com/innovate/content/feb2008/id20080220_372003.htm?campaign_id=rss_null

Oscars Special: 30 sec. Chick flicks

Holly Sanders, February 2008, New York Post

http://www.nypost.com/seven/02252008/entertainment/movies/30_sec__chick_flicks_99226.hm