On the New Yahoo campaign

Yahoo’s last stand for the future

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Yahoo Sets Ad Campaign to Lure Back Web Users

http://online.wsj.com/article/SB125364645688231591.html

“It harkens to the past and is Yahoo’s last stand for the future,” said Dean Crutchfield, an independent branding consultant.

Author: Dean Crutchfield

In an award-winning career spanning two decades, Dean Crutchfield has created, built and re-invigorated some of the world's most iconic brands.

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