Woods Should ‘Shut Up,’ Play Golf to Fix Image, Consultants Say

BusinessWeek
A victory at the Masters or any golf tournament won’t fully repair Woods’s image, Dean Crutchfield, a senior partner at New York-based branding consulting

http://www.businessweek.com/news/2010-04-06/woods-should-shut-up-play-golf-to-fix-image-consultants-say.html

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Author: Dean Crutchfield

In an award-winning career spanning two decades, Dean Crutchfield has created, built and re-invigorated some of the world's most iconic brands.

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