RIM needs a lift with Blackberry 6

BusinessWeek
Dean Crutchfield, senior partner at branding agency Method in New York, is less optimistic. RIM “is a bit of a one-trick pony,” says Crutchfield,

http://www.businessweek.com/magazine/content/10_29/b4187037120364.htm

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Author: Dean Crutchfield

In an award-winning career spanning two decades, Dean Crutchfield has created, built and re-invigorated some of the world's most iconic brands.

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