Virgin’s Branson circles his wagons

The Virgin brand will go only so far

The question then becomes, How far can the Virgin brand carry Virgin the airline? “The brand will go only so far,” says Dean Crutchfield, the chief engagement officer at Method, a marketing agency in New York City. “But they can go a long way if they maintain who they are as opposed to what they are.”

Read more: http://www.time.com/time/magazine/article/0,9171,2015353-3,00.html#ixzz0yPGCChoX

Author: Dean Crutchfield

Builds Brands and Fixes Them When Broken

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