Virgin’s Branson circles his wagons

The Virgin brand will go only so far

Advertisements
The question then becomes, How far can the Virgin brand carry Virgin the airline? “The brand will go only so far,” says Dean Crutchfield, the chief engagement officer at Method, a marketing agency in New York City. “But they can go a long way if they maintain who they are as opposed to what they are.”

Read more: http://www.time.com/time/magazine/article/0,9171,2015353-3,00.html#ixzz0yPGCChoX

Author: Dean Crutchfield

In an award-winning career spanning two decades, Dean Crutchfield has created, built and re-invigorated some of the world's most iconic brands.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s