Fastest-Growing PR Stunt: Get Into Guinness Records

WSJ – Suzanne Vranicia

“If too many companies jump into the Guinness pint glass, there will be a danger of it being overused,” said Dean Crutchfield, chief engagement officer of brand agency Method. If that happens, he said, “the programs won’t give companies a lift; they will be washed out by everyone playing the same game.”

http://online.wsj.com/article/SB10001424052748704789404575524393340308962.html?ru=MKTW&mod=MKTW

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Author: Dean Crutchfield

In an award-winning career spanning two decades, Dean Crutchfield has created, built and re-invigorated some of the world's most iconic brands.

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