WSJ – Suzanne Vranicia
“If too many companies jump into the Guinness pint glass, there will be a danger of it being overused,” said Dean Crutchfield, chief engagement officer of brand agency Method. If that happens, he said, “the programs won’t give companies a lift; they will be washed out by everyone playing the same game.”
http://online.wsj.com/article/SB10001424052748704789404575524393340308962.html?ru=MKTW&mod=MKTW
PUNCH & KISS 