Two of the world’s most powerful icons unite

How thrilling it is to see the unity that has merged out of Egypt – identity creates the most dynamic emotional connection. However, as with any merger the one with the most efficient processes and strongest culture always rules the day, but what role will the environment play as democracy seeks it way?

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Author: Dean Crutchfield

In an award-winning career spanning two decades, Dean Crutchfield has created, built and re-invigorated some of the world's most iconic brands.

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