Labels, Logos, Love

The Economist shares some interesting insights on the importance of logos in biasing peoples decision making – apparently however, our status-assessment apparatus is faulty? It could herald the end of mankind, but we marketers can at least celebrate for a thousand years before it gets really bad.

http://www.economist.com/node/18483423

Advertisements

Author: Dean Crutchfield

In an award-winning career spanning two decades, Dean Crutchfield has created, built and re-invigorated some of the world's most iconic brands.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s