Flip – businesses go through 3 phases: triage, organic growth and non-linear reinvention

The Flip flop debacle seems to have “flipped” that theory on its head. First they reinvented a category, then they grew sporadically and then fell into triage. Film that. Here’s an interesting take on the phenomena in todays NYT :

Author: Dean Crutchfield

Builds Brands and Fixes Them When Broken

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