Flip – businesses go through 3 phases: triage, organic growth and non-linear reinvention

The Flip flop debacle seems to have “flipped” that theory on its head. First they reinvented a category, then they grew sporadically and then fell into triage. Film that. Here’s an interesting take on the phenomena in todays NYT :

Author: Dean Crutchfield

In an award-winning career spanning two decades, Dean Crutchfield has created, built and re-invigorated some of the world's most iconic brands. View all posts by Dean Crutchfield