Could our heroes be dogs?

It’s not difficult reading when you consider the nature of what new century brands do and how they do it, but are we seeing looming doom? Twitter has flattened, half of the accounts are inactive, advertising revenue is pathetic. Google’s hard costs are through the roof and it’s only got enough wind in its sails for “+1” and now Groupon has seen its sales crash over 30%, lawsuits through the roof and over 400 new competitors pounding the same email addresses. Buffet voices concerns of their potential commercial viability and criticizes excessive valuation of businesses like Facebook. Flash in the pan. Surely not. The role these enterprises have had on our behavior, reinventing business models, exploding the phenomena of social sharing and enabling the desire for freedom around the world is immense. But some will die in the rush. Question is who, when and why. What’s your view?

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Author: Dean Crutchfield

In an award-winning career spanning two decades, Dean Crutchfield has created, built and re-invigorated some of the world's most iconic brands.

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