Only 1 in 4 pills are brands in the US

Let’s be fair. In our bloated medical world, that’s an achievement for the “system” – getting generics so well penetrated. But where ‘s does that leave profitably funding and nurturing blockbusters that feed the generics? The outlook from big pharma is quite grim.

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Author: Dean Crutchfield

In an award-winning career spanning two decades, Dean Crutchfield has created, built and re-invigorated some of the world's most iconic brands.

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