Sony’s tablet – catch up or ketchup?

Welcome to the 21st century Sony. Here’s the trick to be faster next time if you have the chance. Your old boss wanted to hear music while he played golf, he tasked the R&D team and thus the Walkman was invented. Now he’s the thing – that actually was a customer created idea. Maybe you need to try a different sport if that’s the way you get creative?

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Author: Dean Crutchfield

In an award-winning career spanning two decades, Dean Crutchfield has created, built and re-invigorated some of the world's most iconic brands.

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