A base alloy of hypocrisy

Under their easy going surface, the difference between a rut and a grave is the depth: Amazon’s backup procedures are a jungle, Sony’s Play Station’s gets pick pocketed and Apple loses its pips. It’s all wonderful stuff. What is the role of brands? Are they not their to offer protection? Hey, we’ll all forget about it next week…..or maybe instead of gliding to a manageable end, it winds up blowing up a lot of things we’ve become smug about? What’s your view?

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Author: Dean Crutchfield

In an award-winning career spanning two decades, Dean Crutchfield has created, built and re-invigorated some of the world's most iconic brands.

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