How do you feel Geronimo?

What’s in a name? Plenty. Geronimo was a prominent Native American leader who fought against Mexico and the United States for their expansion into Apache tribal lands for several decades during the Apache Wars. Why have the US Govt. (ab)used his name as the code for the killing mission of Osama Bin Laden? Is it poor taste? What’s your view?

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Author: Dean Crutchfield

In an award-winning career spanning two decades, Dean Crutchfield has created, built and re-invigorated some of the world's most iconic brands.

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