3 Big Ideas that defined Amazon’s success

The keys to Amazon’s success are enlightening as they reveal the foresight of reinvention

1) the Internet imposes no limits on how much Amazon can sell – classic glass half full analogy

2) its control of customer accounts and loyalty – maximizing the customer journey

3) a growing ecosystem – that is helping it cement its place in the world of digital goods as well.

Of course it helps to have great leadership and Jeff was the man behind those ideas!

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Author: Dean Crutchfield

In an award-winning career spanning two decades, Dean Crutchfield has created, built and re-invigorated some of the world's most iconic brands.

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