Did the Marlboro man die again

http://brandz.ogilvyeditions.com/top100/2011

For years Marlboro scored high in brand value/image/recognition studies. Yet it is no where to be seen in this study by WPP? That strikes me as odd. I can’t see how a brand that has consistently been in the top 10 is suddenly no where to be seen – is this smoke and mirrors. What’s your view?

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Author: Dean Crutchfield

In an award-winning career spanning two decades, Dean Crutchfield has created, built and re-invigorated some of the world's most iconic brands.

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