Did the Marlboro man die again

http://brandz.ogilvyeditions.com/top100/2011

For years Marlboro scored high in brand value/image/recognition studies. Yet it is no where to be seen in this study by WPP? That strikes me as odd. I can’t see how a brand that has consistently been in the top 10 is suddenly no where to be seen – is this smoke and mirrors. What’s your view?

Author: Dean Crutchfield

Builds Brands and Fixes Them When Broken View all posts by Dean Crutchfield