Pump up that brand: Barnes & Feeble

I wonder how much value there was under goodwill – the intangible value of Barnes & Noble now that Liberty Media has offered to buy the bookseller in a deal valuing it at about $1 billion. It does not seem a Noble sum in my book…

Barnes & Noble shares were up 20% in after-hours trading on the news, matching the $17-a-share offer price from John Malone’s media empire.

The bookseller has been reviewing strategic alternatives, including a sale, since last summer.

The offer for the country’s largest bookstore chain represents a bold foray for Liberty into a new segment of entertainment products and signifies the growing significance of digital and online business in the book industry.

http://online.wsj.com/article/SB10001424052748704816604576333912044290724.html?mod=djemalertNEWS

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Author: Dean Crutchfield

In an award-winning career spanning two decades, Dean Crutchfield has created, built and re-invigorated some of the world's most iconic brands.

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