The $64Billion con – it’s lurking in a cupboard near you

Harold Camping should be spinning in his chair – wherever he’s sat in sunny FLA right now. We think he did well out of the promise of a better life? That’s small (organic:) potatoes when it comes to another category promising a better life: Alternative Medicine. Don’t get me wrong, we’ve got a bunch of stuff in probably every room in the apartment and have (thought we’ve) experienced the benefits.

It works out it seems from exhaustive research in the UK, by Edzard Ernst, reveals 95% of the category was full of proverbial composte. Maybe that’s why the category is design challenged?

Apparently the Pharma sponsored right want to shatter the complacency and retort enthusiastically that the claimed success of alternative medicines goes to show that placebos work when the patient  thinks its proper medicine. Now that’s a way f bending a result in your favor….keep taking the pills.

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Author: Dean Crutchfield

In an award-winning career spanning two decades, Dean Crutchfield has created, built and re-invigorated some of the world's most iconic brands.

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