The “If then” approach

The “If then” approach gets the thumbs up as a better motivator of people, instead of arranged goals/incentives. So the basic premise being, “if you work like a dog tonight, I will give you…, etc” Apparently that’s the effective 2.0 way to do it. The 2.1 version is you allow us to stay at home and do as we please for the benefit of the company.

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Author: Dean Crutchfield

In an award-winning career spanning two decades, Dean Crutchfield has created, built and re-invigorated some of the world's most iconic brands.

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