Can you hear me now?

Now we’re keenly aware that the WHO have made it official that there is a link between phone usage and cancer what are we to do? Over the half the world’s population have one – and some half a billion will be sold this year!

Besides Glioma and Neuroma don’t sound too bad – smilin’ dialin’ and dyin’. Let’s face it, this is a huge marketing opportunity for sure. From this will be forged new campaigns and brand messaging with acres of forests felled and bandwidth absorbed for the communications that will be bestowed upon us. Must call me Mom.

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Author: Dean Crutchfield

In an award-winning career spanning two decades, Dean Crutchfield has created, built and re-invigorated some of the world's most iconic brands.

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