Happiness or Flourishing – what did Aristotle mean?

All human action aims at happiness is the Aristotelean view of his namesakes wisdom. However, when Aristotle says “eudaimonia” he means all human action aims at flourishing! It’s an entirely different and sinister proposition.

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Author: Dean Crutchfield

In an award-winning career spanning two decades, Dean Crutchfield has created, built and re-invigorated some of the world's most iconic brands.

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