Obama – learn from Republicans and frame the 2% argument to the people

The President should take a Republican approach to the stand off and frame the 2% argument for the American people so that they understand the folly of Boehner walking out saying, “In the end we couldn’t connect. Not because of different personalities, but because of different visions for our country,”

The “different visions” equates to a only 2% difference in their proposals. Yes, 2%. Republicans want a split of 85%-15% of spending cuts and tax increases, the Democrats can only compromise on 83%-17%.

Has anyone clearly said that or explained that? Or is it conveniently lost in the details. I never thought that 2% could mean so much in visionary terms. If everyone were to hear this “framed” correctly it would shock the nation and force heads to turn and tongues to wag. The subject is highly political and complex and hard to fully fathom, but 2% is not: bankrupting America for two points.

Also, where’s our sense of American.You don’t find a path forward without the President of the United States, especially when he’s offering one that was previously sanctioned by Republicans.

The President needs to remember the subtle art of persuasion and the secret of mass marketing: tell me, tell me what you told me and tell me again. Take the fight to Boehner and ask him to explain the 2% difference. President Obama has a silver bullet so why doesn’t he use it?

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Author: Dean Crutchfield

In an award-winning career spanning two decades, Dean Crutchfield has created, built and re-invigorated some of the world's most iconic brands.

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