Part 1: What makes a BOLD brand?

We’ve moved from the industrial age to the information age and now we’re entering the innovation age where if you don’t like change you’re going to like irrelevance even less. What will it take? Caffeine’s Founder, Andy Milligan and Shaun Smith have co-authored, "Bold: How to be brave in business and win".

Perched in today’s Bold Masterclass listening to Andy on a sunny day in London by the Thames, it’s clear there are 8 key drivers:

  1. Keep the main thing, the main thing
  2. Zealous leadership
  3. Infectious communication
  4. Dramatize the experience
  5. In pursuit of WOW
  6. Create a cult
  7. Rites and Rituals
  8. Measure what matters
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Author: Dean Crutchfield

In an award-winning career spanning two decades, Dean Crutchfield has created, built and re-invigorated some of the world's most iconic brands.

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