RED PEAK’s Industry Trends – always gorgeous

ONLINE
Uniqlo always gets it right! Their “digital collage” of influential New Yorkers is fun and insightful with just a hint of product. http://bit.ly/tlqWy7

iCow helps farmers in Kenya manage their herds via mobile. http://bit.ly/sWjzAt

A beautiful and inspiring website, Balloons of Bhutan, documents the happiness of people whose country measures Gross National Happiness over Gross National Product. http://balloonsofbhutan.org

TRAVEL
Calling all David Lynch fans, the director is opening a members-only nightclub in Paris and the design is beautiful. http://bit.ly/u7zZzm

Social travel? Check out Gidsy.com, an online marketplace for experiences. Use your talents and knowledge for good use (and profit) by becoming an “experience host.” http://bit.ly/sa6PM8

A nice way to celebrate Holland. Heineken reverts back to its 1873 label for cans exclusively on KLM flights. http://bit.ly/sOsSYw

EXPERIENCE
ASICS continues their great interactive work for the NYC Marathon. A 60-foot video wall lets people put their own speed to the test against a real marathon runner. http://bit.ly/tsEMPC

Starbucks is going to help bring Augmented Reality to the mainstream as they activate unique AR experiences triggered by their famous red xmas cups. http://bit.ly/sb9ktX

Imagine video games that adjust difficulty levels depending on your emotional state – frustrated, bored, angry etc. Sony filed a patent for biometric controllers that will be able to do just that. http://bit.ly/uHneZ7

DESIGN
The six pillars of Steve Jobs’s design philosophy which permeated through every product Apple created. http://bit.ly/sawGIm
Ivory soap is the latest brand to go super simple with its packaging and brand identity. What do you think of it? http://bit.ly/u6pHkR

Yo, motorheads! 2011 marks the 100th anniversary of Chevrolet. Take a look at the design evolution of their speedometer from 1941-2011. http://bit.ly/tmOzc9
Genius design, a plug and socket that lets you set a timer to save energy and avoid overcharging your devices. Why hasn’t this been invented before? http://bit.ly/sBuEvt

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Author: Dean Crutchfield

In an award-winning career spanning two decades, Dean Crutchfield has created, built and re-invigorated some of the world's most iconic brands.

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