Wise words from Occupy Wall Street

The news in the New York Times this morning about OWS’s looming funding crisis that will wreak havoc on their cause, but how to manage the focus between the two raises questions for many of us involved with brands:

“There’s a trap that the mission becomes more about sustaining the organization than its message.” Jason Ahmadi

Managing the business or growing the brand? You choose.

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Author: Dean Crutchfield

In an award-winning career spanning two decades, Dean Crutchfield has created, built and re-invigorated some of the world's most iconic brands.

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