Occupy Twitter

Matters are at a division of deep regret. The upstart has begun its ‘ descent’ to become a blue chip multinational demonstrating what makes you great fades with age. The challenger becomes normalized and prepares for introducing fees for usage perhaps, looking to the mobile category to assimilate potential opportunities to generate revenue streams on usage? Whatever is up, Twitter just took a major broadside from its customers. Yes, customers, remember them. The people that got the phenomena off the ground and made it the cultural success it is today. You’ve got to earn to eat and there’s nothing wrong in making money, but is there a way Biz (Stone, CEO, Twitter) that doing right by the customer could be the business model?

Here are a few things to keep in mind. You have most of them in play (for now):

Keep on being heroic
Keep on being different to how it’s been done
Keep on being principled
Keep on being fresh
Keep on being followed
Keep on being a challenger to the rule.

Here’s what they New York Times said this morning: http://www.nytimes.com/2012/01/28/technology/when-twitter-blocks-tweets-its-outrage.html?_r=1&ref=todayspaper

Author: Dean Crutchfield

Builds Brands and Fixes Them When Broken

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