Lou Gertsner’s First 100 days

At the World Leadership Forum, Lou Gertsner was asked to confirm whether his actions as the CEO at IBM created the phrase “First 100 days” given his famous turnaround at IBM. He retorted “What do you think I was doing upstairs with the business burning – that I had my feet up, saying, “Oh, it’s nice a toasty warm up here.””

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Author: Dean Crutchfield

In an award-winning career spanning two decades, Dean Crutchfield has created, built and re-invigorated some of the world's most iconic brands.

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