Is This The Man Who Brought Down Goldman Sachs?

According to Greg Smith who is extricating himself from Goldman Sachs today, after a dozen years making millions, the prevailing attitude at the once venerable firm has relegated the customer is king belief to customers are “muppets” to Goldman Sachs bankers. The client’s role in directing the generating of wealth by the bank has evidently been usurped by contemporary bankers needs for personal gain and profit (not becoming a banker).

This will be fascinating to watch. What would Apple do or Target. What’s the first statement to be to the public or to the 30,000 bankers at GS. Crisis communications time.

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Author: Dean Crutchfield

In an award-winning career spanning two decades, Dean Crutchfield has created, built and re-invigorated some of the world's most iconic brands.

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