The “jinxed generation” is an alarming phrase. I happened upon it whilst flicking through a magazine and referred to it later that day engaged with two millennials who were about to marry: one looked at me in horror whilst his future lady quipped to him “is that us?” He postured there was a couple of years difference to calm the nerves.
Whether its delaying school, marriage, cars and homes, the plight of 70M millennials is uncertain; like their brand loyalty.