What’s in your wallet? Not a lot for millennials once the star consumer now fading in fear of debt, needing altruism to make brand decisions

The “jinxed generation” is an alarming phrase. I happened upon it whilst flicking through a magazine and referred to it later that day engaged with two millennials who were about to marry: one looked at me in horror whilst his future lady quipped to him “is that us?” He postured there was a couple of years difference to calm the nerves.

Whether its delaying school, marriage, cars and homes, the plight of 70M millennials is uncertain; like their brand loyalty.

Advertisements

Author: Dean Crutchfield

In an award-winning career spanning two decades, Dean Crutchfield has created, built and re-invigorated some of the world's most iconic brands.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s