Forever NEW is the word at innovation conference

Spencer Stuarts annual gathering on innovation dishes out advice “have many iteration”. But that approach can mean blunt impact trauma on your resources.

Better use a brand led approach that will separate appetites from reality and kill darlings quickly.

Remember, entrepreneurial lore says you can change vision statements 4X.

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Author: Dean Crutchfield

In an award-winning career spanning two decades, Dean Crutchfield has created, built and re-invigorated some of the world's most iconic brands.

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