Are we being robbed blind? Whether you plan to worship the sun or can’t find the door without them you’ll likely need to fork out over $350+ for luxury eyewear – a price that’s framed through one lens of an $8.5B public company majestically shielded in the mountains of Italy, Luxottica.
Eyewear was invented in Italy around 1284. Today over 80% of major eyewear brands, including the world’s number 1 seller, Ray Ban, are designed and retailed (over 7,000 stores US alone) by Luxottica, raising questions about brand authenticity, price and customer choice.