Luxottica: Can A Monopoly Provide Consumer Choice?

Are we being robbed blind? Whether you plan to worship the sun or can’t find the door without them-9 you’ll likely need to fork out over $350+ for luxury eyewear – a price that’s framed through one lens of an $8.5B public company majestically shielded in the mountains of Italy, Luxottica.

Eyewear was invented in Italy around 1284. Today over 80% of major eyewear brands, including the world’s number 1 seller, Ray Ban, are designed and retailed (over 7,000 stores US alone) by Luxottica, raising questions about brand authenticity, price and customer choice.

DCA Luxottica’s Monopoly


Author: Dean Crutchfield

In an award-winning career spanning two decades, Dean Crutchfield has created, built and re-invigorated some of the world's most iconic brands.

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