Finally Some Numbers On Design’s Effectiveness

This is a tough subject that populates many conversations surrounding brand and images-10design’s value, i.e., what does it do for business. The UK’s Design Council might just have some powerful research to answer it. The study (carried out by Warwick Business School (WBS)) reveals that on average, for every £1 businesses invest in design, they gain over £4 net operating profit, over £20 net turnover and over £5 net exports!

That’s an impressive stat and well worth circulating when you have the chance, e.g., every client meeting:

http://www.designcouncil.org.uk/knowledge-resources/leading-business-design

 

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Author: Dean Crutchfield

In an award-winning career spanning two decades, Dean Crutchfield has created, built and re-invigorated some of the world's most iconic brands.

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