Successful brands can survive and thrive in a changing society…

…by being interested not interesting. The proof of this is that many venerable brands have been shattered by crippling selfish decisions – lies, damn lies and Brands. You can’t camouflage the smell of inauthenticity!

Advertisements

Author: Dean Crutchfield

In an award-winning career spanning two decades, Dean Crutchfield has created, built and re-invigorated some of the world's most iconic brands.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s