Successful brands can survive and thrive in a changing society…

…by being interested not interesting. The proof of this is that many venerable brands have been shattered by crippling selfish decisions – lies, damn lies and Brands. You can’t camouflage the smell of inauthenticity!

Author: Dean Crutchfield

Builds Brands and Fixes Them When Broken

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: