Is Apple Beat With Its Beats Purchase?

There are 3  core elements in front of a successful brand: recognition, association and Screen Shot 2012-11-21 at 1.04.18 PMloyalty. Beats and Apple have all 3 so why the question?

http://www.nytimes.com/2014/09/23/business/media/months-after-beats-purchase-apples-plans-for-music-service-are-still-unclear.html?_r=0

Author: Dean Crutchfield

Builds Brands and Fixes Them When Broken

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