Greenpeace uses ‘brand jacking’ to end Lego’s partnership with Shell

We live in a copy cat culture where Twitter and Facebook are breeding grounds for brand jacking. What’s your view?  Is it serious? Is it a fad or is it going to get worse for big brands? Here’s what I shared with Karina Huber of Central China TV:

http://www.cctv-america.com/2014/10/15/environmental-group-targets-shell-over-oil-drilling-in-arctic

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Author: Dean Crutchfield

In an award-winning career spanning two decades, Dean Crutchfield has created, built and re-invigorated some of the world's most iconic brands.

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