Greenpeace uses ‘brand jacking’ to end Lego’s partnership with Shell

We live in a copy cat culture where Twitter and Facebook are breeding grounds for brand jacking. What’s your view?  Is it serious? Is it a fad or is it going to get worse for big brands? Here’s what I shared with Karina Huber of Central China TV:

Author: Dean Crutchfield

Builds Brands and Fixes Them When Broken

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: