Greenpeace uses ‘brand jacking’ to end Lego’s partnership with Shell

We live in a copy cat culture where Twitter and Facebook are breeding grounds for brand jacking. What’s your view?  Is it serious? Is it a fad or is it going to get worse for big brands? Here’s what I shared with Karina Huber of Central China TV:

http://www.cctv-america.com/2014/10/15/environmental-group-targets-shell-over-oil-drilling-in-arctic

Author: Dean Crutchfield

Builds Brands and Fixes Them When Broken View all posts by Dean Crutchfield