Mini Coke finds a Following with Healthy Moms

Coke’s fizz is under pressure. Does size matter and can Coke turn the ship round? Here’s some thoughts I shared with Steven Perlberg, November, 2014 at The Wall Street Journal.:

http://blogs.wsj.com/cmo/2014/11/20/coke-small-bottles-marketing/

Author: Dean Crutchfield

Builds Brands and Fixes Them When Broken

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