Can Nostalgia Pay Off for KFC and McDonald’s?

Noimages-10stalgia is a hard concept to explain especially to a young audience that prefers forward facing purpose driven brands including fast food. Here’s what I shared about McDonald’s return of The Hamburglar and KFCs revitalization of the Colonel with Sydney Ember at The New York Times:

http://www.nytimes.com/2015/05/23/business/media/hamburglar-mcdonalds-colonel-sanders-kfc.html?_r=0

 

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Author: Dean Crutchfield

In an award-winning career spanning two decades, Dean Crutchfield has created, built and re-invigorated some of the world's most iconic brands.

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