Sponsors step up pressure on Fifa over corruption probe

MoneyHow will big brand sponsors react in face of the FIFA scandal? Is this something that will be forgotten, especially now that individual identities have been revealed. Does this rescind the focus of blame on FIFA and save its credibility? Here’s what I shared with Ben McLannahan of the Financial Times:

http://www.ft.com/intl/cms/s/0/16f465ac-04bb-11e5-adaf-00144feabdc0.html#axzz3bMfG4U7G

Author: Dean Crutchfield

In an award-winning career, Dean has created new brands, built businesses and revitalized some of the world's most iconic brands.

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