Millennials using Ad Blockers is Huge

images-8Over $40B is spent on digital marketing in the US, but a survey on ad blocking reveals that 41% of respondents, aged between 18 and 29, used ad blockers! Ouch, that’s the millennial group advertisers are after!

This NYT article puts it into perspective:

Author: Dean Crutchfield

Builds Brands and Fixes Them When Broken

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