Millennials using Ad Blockers is Huge

images-8Over $40B is spent on digital marketing in the US, but a survey on ad blocking reveals that 41% of respondents, aged between 18 and 29, used ad blockers! Ouch, that’s the millennial group advertisers are after!

This NYT article puts it into perspective: http://www.nytimes.com/2014/08/22/business/marketers-are-sizing-up-the-millennials-as-the-new-consumer-model.html?_r=0

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Author: Dean Crutchfield

In an award-winning career spanning two decades, Dean Crutchfield has created, built and re-invigorated some of the world's most iconic brands.

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