What’s in a Name? The ABCs of Google’s New Parent Company Alphabet

What do you think of Google’s Alphabet? Here’s my POV with-9 Steve Perlberg at WSJ:

http://blogs.wsj.com/cmo/2015/08/11/whats-in-a-name-google-gives-itself-a-parent-named-alphabet/

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Author: Dean Crutchfield

In an award-winning career spanning two decades, Dean Crutchfield has created, built and re-invigorated some of the world's most iconic brands.

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