Do brands benefit from making a scene on social media?

scaryWhat’s the right combination of shock and awe? Here’s what I shared with Patrick Kulp at Mashable:

http://mashable.com/2015/08/22/controversy-brands/

Author: Dean Crutchfield

In an award-winning career, Dean has created new brands, built businesses and revitalized some of the world's most iconic brands.

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