Disecting the Forbes Valuable Brands Report

Screen Shot 2016-05-13 at 9.38.07 AM..This is the latest authoritative report from Forbes.
A report with winners and losers. Can a strong brand never fail. What makes these brands so special? Why are brands important and why does America dominate?  Here’s what
I discussed with Michelle Makori on CCTV News.

To be honest I was surprised to see that Apple is so high as number one as the brand is under a lot of pressure from even Apple loyalists. And I’m not certain
if it is really credible for a list of the world’s most valuable brands published
in 2016 not have a single Chinese brand in it?

Would love to hear your thoughts on this.

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Author: Dean Crutchfield

In an award-winning career spanning two decades, Dean Crutchfield has created, built and re-invigorated some of the world's most iconic brands.

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