Apple has responsibility to innovate

screen-shot-2016-09-09-at-9-17-04-amJoined CNBCs Power Lunch for Apple’s annual conference. I didn’t think it was that “big”. We discussed why Apple has an obligation to innovate and needs the next big thing to stay relevant. Why, because it’s Apple. That’s their brand. They have a responsibly to be that and to do that. So this raises the question is Apple still sexy, where’s the wow and is the right man at the helm? Steve Jobs was a genius who had a very strong vision while Tim Cook is an operations man and I think at the moment it’s a little unclear.” Here’s the segment: http://snip.ly/srif6

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Author: Dean Crutchfield

In an award-winning career spanning two decades, Dean Crutchfield has created, built and re-invigorated some of the world's most iconic brands.

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