Wired’s Best New Logos of 2016

From Instagram to Budweiser, here are the year’s most notable new logos from Wired http://snip.ly/74erj

As Wired put it, “It was a messy year for logos. The presidential candidate with penetrative, Web-1.0-style graphics won. America’s largest art museum drew ire from critics for deviating from its iconic emblem. The Tokyo Organizing Committee scrambled to find a new symbol for the 2020 Olympics, after its original selection faced allegations of plagiarism.

But it wasn’t all chaos. Trends emerged, like fold-over icons and pleasing gradient hues. Designs from the ’60s and ’70s found new life in clever brand revivals. And designers continued to strive towards visual identities that are equal parts user-friendly, attractive, and inventive. We exit 2016 with more logos than we entered with. Below, a selection of the year’s most notable work.”

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Author: Dean Crutchfield

In an award-winning career spanning two decades, Dean Crutchfield has created, built and re-invigorated some of the world's most iconic brands.

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