10 Don’ts for Presentations by McKinsey

It turns out that none of them are rocket science:


  • Take too long about what the pitch is about
  • Speak at great length about your firm and its achievements
  • Speak slowly and dramatically
  • Make sure everyone knows you’re important
  • Refer to your book, blog etc – worse quote from it!
  • Avoid direct eye contact with audience
  • Use technical jargon
  • Turn down rehearsing
  • Cram you slides with text, bullets and multiple fonts.

Now you’re ready…

Author: Dean Crutchfield

Builds Brands and Fixes Them When Broken

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