10 Don’ts for Presentations by McKinsey

It turns out that none of them are rocket science:


  • Take too long about what the pitch is about
  • Speak at great length about your firm and its achievements
  • Speak slowly and dramatically
  • Make sure everyone knows you’re important
  • Refer to your book, blog etc – worse quote from it!
  • Avoid direct eye contact with audience
  • Use technical jargon
  • Turn down rehearsing
  • Cram you slides with text, bullets and multiple fonts.

Now you’re ready…

Author: Dean Crutchfield

In an award-winning career, Dean has created new brands, built businesses and revitalized some of the world's most iconic brands.