CNBC: How Should United Handle the Public Outrage?

…Wow, what a sight. When news and social media burst like this you need to be on your game with a plan. Does United have one? Is its response defensive?

Here’s how I think United need to react but it might be too late. I shared my POV on CNBC Power Lunch: http://video.cnbc.com/gallery/?video=3000608987

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Author: Dean Crutchfield

In an award-winning career spanning two decades, Dean Crutchfield has created, built and re-invigorated some of the world's most iconic brands.