Do you ever wonder what your CMO is thinking about? What issues and trends are keeping your marketing leader up at night? We know CMOs play a big, important role, leading the company’s efforts to boost revenues and profits. The job description is exciting but the top marketing job in the company is a minefield with the highest turnover in the C-suite where talented executives fail unless you look at the role in a broader context.
Apart from the obvious areas including marketing budgets, rising responsibilities, ever-growing capability needs and the move to digital, there are other areas to understand that are critical to success for the CMO:
- The importance of establishing a passion early
- Dealing with working in an “always” on era
- Directing the story of the brand
- How to learn from traveling the world
- Enjoying family as a place for creativity at work
- How to determine where people fit on a team
- How to get your people to buy into a larger vision
- How to inspire Millennials
- How do you get your game on when a marketing campaign tanks.
The customer is changing, which in turn is driving changes to marketing itself, and to the role of the CMO. Hold on.